SITE DEVELOPMENT IN 2009, 2010 AND 2011

SOCIETY FOR THE PROMOTION OF THE EUROPEAN SOCIAL AND HUMAN RIGHTS MODEL

WWW.EURO-SOCIAL-HR.ORG

SITE DEVELOPMENT IN  2009, 2010 AND 2011

I-READERS

The number of readers has increased 30.3% from 2010 to 2011.

                                  READERS        READ-ARTICLES
2009- 4 months              1 117                      4 341
2010-12 months            10 283                    37032
2011-12 months            13 400                   30 027

TOTAL                       24 800                     71 400

In 2011 the average number of readers per month was 1,117 a month. The number of readers per month has been growing steadily and reached 1 500 in the last quarter of the year 2011.

We do not seek a large number of readers but a militant attendance motivated by the humanitarian, social, political, economic and historical fields.

The number of readers is recorded on the basis of a one single IP address per day and then and excludes multiple daily visits by the same readers.
Taking into account the multiple visits, the monthly figure of  readers reached 5 000 in December 2011 as compared to 1 500 unique visitors (one IP addresses per day).

From January 2011 to December 2011 the number of monthly visits by considering multiple visits increased from 1 054 to 5 000, i.e. an increase of 374%.
2011 is marked by the growth of the multiple visits by IP address.

II-READ ARTICLES

The articles of the sites were written from 2009 to 2011 and relate to substantive issues and as such have been accumulated on the site. The number of articles read decreases as the readers loyalty increases. Indeed, the regular visitors need only to read the new articles as opposed to new readers. The number of articles read per visit decreased  from 3.6 in 2010 to 2.24 in 2011 because of the increasing loyalty.

At the end of 2011, 71 400 articles were read out of which 94% in 2010 and 2011.

 

III-SEARCH ENGINES

Out of the 5000 visits in December 2011, 2700 or 54% were generated by GOOGLE 1700 and 34% by direct access. Other search engines such as Bing, Yahoo, that have made 600 visits or 12%, reflecting the predominance  of Google in general.

December 2011

GOOGLE                         2700        54%
OTHER-ENGINES            600        12%
DIRECT-ACCESS           1700         34%

TOTAL-IN-DECEMBER    5000

IV-MAIN KEYWORDS

SEO was substantially improved in 2011 as this is shown, by the strong increase of the main keywords number identified by the search engines.

From 40 in January 2011, the main key words reached 166 in December. The keywords show also the topics of interest to readers.

The fight against racism is seen as the main area of specialization of the site with 32% of related keywords,  Middle East and North Africa is the second theme with 20% of readers, economics is the third area of site with 14% of keywords, followed by countries is 4% and 3% the Socialist Party.

27% of the keywords relate to information sought on the publisher (me) of the site that do not correspond to a specialty site.

By removing the researches on the editor we obtain :

December 2011

FIGHT AGAINST RACISM                            44%
NORTH AFRICA AND MIDDLE EAST        27%
ECONOMICS                                                    20%
SUB TOTAL                                                       91%
EASTERN EUROPE                                          6%
SOCIALIST PARTY                                           3%

TOTAL                                                               100%



V GEOGRAPICAL DISTRIBUTION

Readers are spread over 44 countries, mainly in the following way:

France-Belgium                                                   48%
Other continental European countries                 12%
Continental Europe                                           60%
USA-Canada-Australia-United Kingdom       22%
Middle East and North Africa                         12%
Other countries                                                      6%

TOTAL                                                              100%

DIDIER BERTIN - 06 JANUARY 2012